Top 5 Sales Tools Your SDR Team Should Be Using Right Now 🚀
Whether your company is a three-person endeavor or a large enterprise, you need tools to help sell products and services. An educated sales department is a successful sales department. However, there are so many sales tools out there it can be tough to narrow down. Which ones are right for your company?
What are sales tools?
Sales tools are the technologies and software used for sales-related tasks.
Today’s sales tools help make sales more efficient and successful by streamlining your data. While many work alongside traditional email, these sales tools are truly a step up for customers and coworkers.
So, what are some of the best ones?
Here are 5 of the top sales tools to keep your sales team profitable and productive in the following categories:
Customer Relationship Management (CRM)
Account-Based Marketing (ABM)
Email Management
Sales Productivity
Sales Enablement
Customer Success
Data Integration
Prospecting
1. Salesforce is the most widely used CRM software. There is a reason why so many deem it to be the best sales software for growing businesses. It is a cloud-based software that facilitates communication between your sales team and customers, both current and potential. It also allows sales reps to collaborate with other company departments, such as IT and marketing, from anywhere.
2. Gong.io is a sales conversation intelligence tool that uses AI to automatically record, transcribe, and analyze sales calls and conversations. This cloud-based software gives sales teams valuable insights into their performance, helping them enhance their outreach strategies. By identifying patterns and strengths, sales professionals can refine their communication skills and improve their sales outcomes.
3. Catalyst is a sales software that makes it simple to detect upselling opportunities with customer health profiles, workflow productivity support and customer segmentation features. For example, Catalyst allows users to automatically update customer profiles in Salesforce.
4. Oracle Data Integrator is perhaps the most well-known integration tool out there. Compatible with all relational database management systems, it’s a highly effective, comprehensive and popular low-maintenance option.
5. Crunchbase streamlines every step of the prospecting process, enabling prospectors to go from research to outreach all in one platform. It reduces your tech stack so you can seamlessly find, qualify, track and engage with prospects that meet your ideal customer profile (ICP). Integrations with key sales tools like Salesforce enable you to see whether an account is already in your CRM and who owns it, all within Crunchbase. When it’s time to reach out, use Crunchbase to find contact data for decision-makers and push contacts to Outreach sequences, or connect your email and engage directly from Crunchbase. You can quickly reach out to prospects using customizable email templates, pre-filled with proprietary business insights from Crunchbase.